Longly to Unveil New Corporate Name and Symbol (hot!)
February 14, 2008
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Longly's new corporate name and trading symbol.
Longly Machinery Co., Ltd. one of leading equipment manufacturer for fine chemical industry in China, will unveil its new corporate name(Chinese) and trading symbol on March 26, 2008. This is going to be the most significant change in its brand identity in the last 10 years.
The new corporate name(Chinese) will be instead of while keeping the same Chinese pronunciation. "It means now Longly is a completely Chinese-mainland company, the marketing center will relocated from HongKong to Dongguan. Another reason to change the second Chinese character of our corporate name is that the new has more technological implication. For decade, we have built a reputation on quality and service in the field of superfine grinding and dispersion technology..." said Mr. Cliff Song, president and CEO of Longly.
The new symbol of Longly Machinery comprises the letters of L, L, J and X, symbolizes the first Chinese phonetic alphabet of the four Chinese characters, Lang Ling Ji Xie(Longly Machinery in Chinese). It features a flying bird and is intended to reflect the spirit and dynamism of the Longly team.
Dongguan Longly® Machinery Co., Ltd. is specialized in designing , production and marketing of chemical equipment for the purposes of dispersion, wet grinding, filtering, filling and complete plant equipment. Its products includes the equipments for small labs as well as the large mass production equipments for various proccesses of chemical production, which are indispensable for manufacturers of chemicals, coating, paint, printing ink, dyestuff, correction fluid, printing, cosmetics and pesticide etc.
Product catalog Longly distributed in the trade shows previously.
instead of 
while keeping the same Chinese pronunciation. "It means now Longly is a completely Chinese-mainland company, the marketing center will relocated from HongKong to Dongguan. Another reason to change the second Chinese character of our corporate name is that the new has more technological implication. For decade, we have built a reputation on quality and service in the field of superfine grinding and dispersion technology..." said Mr. Cliff Song, president and CEO of Longly.
